Chen He
Assistant Professor
Research Area
Quantitative Marketing, Empirical Industrial Organization, Applied Microeconomics Personal Webpage https://sites.google.com/site/chenhetilburghomepage/home Contact Information |
Biography
2018/09- Assistant Professor, ShanghaiTech University, China
2018/08 Ph.D. in Economics, Tilburg University, Netherlands
2014/08 Research Master in Economics,Tilburg University, Netherlands
2012/06 BSc in Economics (Cum Laude), Tilburg University, Netherlands
Selected Publications
1. “Optimizing Online Sales using Targeted Advertising”
2. “Advertising as a reminder: Evidence from the Dutch State Lottery”, with Tobias Klein (C.E.P.R. Discussion Paper 12948)
3. “Advertising Match Values and Viewership Demand” with Tobias Klein and Ittai Shacham