个人简历
范筱萌于2019年毕业于美国西北大学凯洛格商学院市场营销系，获哲学博士学位，并于同年加入上海科技大学创业与管理学院任助理教授。其本科毕业于中国人民大学商学院工商管理专业，获管理学学士学位。
研究领域
消费者信息处理；情感与消费者判断；
广告与品牌态度
代表性论文
发表论文：
Fan, X., Cai, F., & Bodenhausen, G. V. (2022). The boomerang effect of zero pricing: When and why a zero price is less effective than a low price for enhancing consumer demand. Journal of the Academy of Marketing Science, 50, 521-537.
Chang, E., Xie, C., & Fan, X. (2022). Defending the rules: How exposure to immoral behavior influences the boundary preference. Journal of Business Research. 139, 654-663.
Fan, X., Bodenhausen, G. V., & Lee, A. Y. (2021). Acquiring favorable attitudes based on aversive affective cues: Examining the spontaneity and efficiency of propositional evaluative conditioning. Journal of Experimental Social Psychology, 95, 104139.
Fan, X., Chang, E., & Wegener, D. T. (2015). Two- or one-dimensional view of arousal? Exploring tense and energetic arousal routes to consumer attitudes. European Journal of Marketing, 49, 1417-1435.
工作论文
* Titles are withheld to uphold the double-blind peer review process.
Fan et al. “Title Withheld*,” revising for 3rd round review at Journal of Marketing.
