Past Seminars and Events

Inter-Organizational Collaborations in Partitioned Markets: Co-Producing Feature Films in Hollywood

Publish Time:2018-09-19

Date & Time: September 19, 2018  10:00 - 11:30 a.m.

Venue: SEM 411 Meeting Room

Speaker: Dr. Giacomo Negro (Emory University)

Inviter: Xiaoyu Zhou


Abstract:

This study explores how collaborations between organizations in distinct market niches can result in greater innovation and performance outcomes compared with individual strategies or collaborations within the same niche. An analysis of co-productions in Hollywood finds that feature films made together by major generalist studios and specialist production companies show more creative features and higher box-office results than other forms of film production. These patterns suggest that an organization’s position within a market and its search strategies for sampling changing audience preferences jointly contribute to the performance and innovative outcomes of inter-firm collaborations.

  


Speaker Biography

Giacomo Negro joined the Goizueta Business School faculty in 2008. He previously taught at the Durham Business School (UK) and Bocconi University (Italy), and was a visiting scholar at various institutions including Stanford University and UCLA. Negro holds a PhD in management from Bocconi University, where he also received a Laurea degree in economics and business. Professor Negro’s research interests are economic sociology and organization theory, and his works have appeared in the top management and sociology journals, such as Academy of Management Journal, Administrative Science Quarterly, Organization Science, American Journal of Sociology, American Sociological Review, and etc.