Introduction to Entrepreneurship: Opportunity Identification and Refinement Module
This is the first and introductory part of the three modules that consist of Introduction to Entrepreneurship. Covered in this 3-module course are: Opportunity Identification and Refinement, Criteria for Opportunity Assessment including financial analysis and Market Scoping. This course is designed to help students understand the process of entrepreneurial business formation, ranging from the foundation stage to profit generation through the commercialization of an innovation. With a special focus on high-tech startups, this course introduces the technology commercialization process, collaboration with a few important outside players (including venture capitalists, angel investors, and large corporate partners), exit strategies, and networking. The course aims to equip students with a few skill sets necessary to design own business as well as analyze related environment and market.
Introduction to Entrepreneurship: Financial Evaluation Module
This is one of the three modules in the course of Introduction to Entrepreneurship. This module provides an overview of the essential financial and accounting knowledge for managing and organizing a start-up company. The learning objectives include the following: • Construct, understand and discuss the income statement, balance sheet & statement of cash flows.
• Using financial ratios assess and understand a company’s performance.
• Using various investment appraisal methods, appraise the feasibility of a company to invest in a non-current asset.
• Using cost volume profit analysis, aid a business to make decisions.
• Using forecasts, ratios and sensitivity analysis assess business opportunities.Introduction to Entrepreneurship: Market Scoping Module
As an important part of the Introductory to Entrepreneurship series courses, market scoping provides students with marketing perspective of entrepreneurship by assessing the business idea and expanding the market opportunity. During this course, Professor Zhou will walk you through from (1) Opportunity assessment methods and metrics, which include behavioral decision-making, field study, and statistical analysis; to (2) Market expansion strategies, which contains the market assessment, pricing, and channel design, and etc.
Psychological Basis for Entrepreneurship (A)
In this course, we are going to dissect typical psychological phenomena entrepreneurs encounter in the process of starting up and managing a business. This course will introduce theories of impression management, social influences, pro-social behavior, interpersonal relationships, persuasion, attribution theories, and emotions. Classes take form of lecture, discussions, and case studies.
Psychological Basis for Entrepreneurship (B)
Entrepreneurship is fundamentally psychological: it takes human vision, intention, and work to conceive and convert business ideas to successful products and services. Through their thinking, feelings, and behaviors, entrepreneurs themselves integrate human and financial resources to organize, produce, and market products and services that yield value for customers and workers. In this course, I focus on the fundamental scientific theories and methods that would help you make sense of how people in general think, feel and behave in response to their socio-cultural environments.
