Chen He
Assistant Professor
Phone：
Office：
Email：hechen@shanghaitech.edu.cn
Research Area
Quantitative Marketing,Empirical Industrial Organization,Applied Microeconomics
Biography
2018/09- Assistant Professor, ShanghaiTech University, China
2018/08 Ph.D. in Economics, Tilburg University, Netherlands
2014/08 Research Master in Economics,Tilburg University, Netherlands
2012/06 BSc in Economics (Cum Laude), Tilburg University, Netherlands
Selected Publications
1. Chen He,Tobias J. Klein (2022) Advertising as a Reminder: Evidence from the Dutch State Lottery. Marketing Science.
2. Optimizing Online Sales using Targeted Advertising, working paper.
3. Advertising Match Values and Viewership Demand with Tobias Klein and Ittai Shacham, working paper.
